Pew Research Study: How the GOP Won the 2022 Midterm Elections

The 2022 midterm elections provided valuable insights into the behavior of American voters and the dynamics that influence their choices. A recent study by the Pew Research Center examined the factors that contributed to the Republican Party's success in the 2022 midterms. Although the GOP's victory was not as sweeping as they had hoped, their efforts resulted in a notable improvement over the 2018 election results, enabling them to secure a slight majority in the House of Representatives. Let's look at the main findings of the study and explore how key factors affected the results of the elections:

Limited Party Switching
One of the most striking findings of the study was the limited number of voters who changed their party choice between the 2018 and 2022 elections. Only 3% of voters changed their party choice between the 2018 and 2022 elections – 2% from Democratic to Republican and vice versa – revealing high party loyalty.

Turnout Differences Favored Republicans
The study revealed that turnout differences played a significant role in the 2022 election outcomes, particularly benefiting Republican candidates. Republican turnout in 2022 was higher, with 84% of 2018 voters returning, compared to 74% for Democrats, giving Republicans an edge.

Impact of 2018 Nonvoters
In 2022, 21% of voters hadn't participated in 2018, and the majority of these new voters supported Republicans (58%-40%).

Voter Behavior Among Specific Groups

  • Women Voters: Women narrowly supported Democrats in 2022 (51%–48%), a significant shift from the 18-point Democratic advantage in 2018. Higher Republican women turnout and support from non-2018 voters contributed to this change.

  • Hispanic Voters: Democrats still received majority support (60%) from Hispanic voters in 2022, but their advantage decreased significantly from 2018 due to differences in voter turnout.

  • Rural Voters: Republicans made substantial gains among rural voters, winning by 40 points (69%–29%) in 2022, almost double their 2018 lead. The shift resulted from increased turnout and changing preferences.

Voter mobilization and loyalty to the party were important factors in shaping the midterm elections of 2022. A small percentage of voters changed their party choice, but Republicans were able to mobilize their base and attract new voters. This strategy, along with gaining support among specific demographic groups, led to a marked improvement for the GOP compared to the 2018 results.

Click here to review the report.